This study examines Chinese urban consumers' preferences for pig process attributes related to food safety. A consumer survey was conducted on 479 participants randomly selected in the cities of Nanjing, Chengdu, Wuhan, Changchun, Beijing and Guangzhou. The field survey was restricted to two kinds of retailing: supermarkets and local markets. The questionnaire included a contingent experiment to evaluate five different attributes of pig production processes, including food safety effort, stocking density as proxies of animal welfare, meat taste, origin of breeds and quality. Through a panel mixed logit model we found that respondents were highly sensitive to food safety albeit with heterogeneous preferences. Such heterogeneity is partially explained by socio-demographic variables. Our study suggests that very poor families living in smaller cities are those most concerned about food safety in urban China.

Food safety concerns in urban China: Consumer preferences for pig process attributes

Cicia, Giovanni;Caracciolo, Francesco;Cembalo, Luigi;Del Giudice, Teresa;Krystallis, Athanasios;Lombardi, Pasquale;
2016

Abstract

This study examines Chinese urban consumers' preferences for pig process attributes related to food safety. A consumer survey was conducted on 479 participants randomly selected in the cities of Nanjing, Chengdu, Wuhan, Changchun, Beijing and Guangzhou. The field survey was restricted to two kinds of retailing: supermarkets and local markets. The questionnaire included a contingent experiment to evaluate five different attributes of pig production processes, including food safety effort, stocking density as proxies of animal welfare, meat taste, origin of breeds and quality. Through a panel mixed logit model we found that respondents were highly sensitive to food safety albeit with heterogeneous preferences. Such heterogeneity is partially explained by socio-demographic variables. Our study suggests that very poor families living in smaller cities are those most concerned about food safety in urban China.
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11588/620672
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 33
  • ???jsp.display-item.citation.isi??? 28
social impact