The role of society in a firm’s competitive advantage has often been underestimated. The relationship between firms and society has traditionally been considered as responding more to a firm’s moral duty or social responsibility. Some of the literature referenced in this article demonstrates that, in practice, society has often been seen, albeit implicitly, as a source of competitive and comparative advantage for successful firms and/or newly established ones. Technological platforms therefore become an elective tool for engaging with society, both for the economic actors who manage them and for platform-dependent entrepreneurs who use them to increase their ability to stay in tune with the public.

The Role of Technological Platforms in Co-creating Symbiotic Relationships Between Firms and Society / Testa, P.; Cantone, L.; Cantone, G. F.; Kandampully, J.. - 266:(2021), pp. 89-96. [10.1007/978-3-030-80840-2_9]

The Role of Technological Platforms in Co-creating Symbiotic Relationships Between Firms and Society

Testa P.
;
Cantone L.;Kandampully J.
2021

Abstract

The role of society in a firm’s competitive advantage has often been underestimated. The relationship between firms and society has traditionally been considered as responding more to a firm’s moral duty or social responsibility. Some of the literature referenced in this article demonstrates that, in practice, society has often been seen, albeit implicitly, as a source of competitive and comparative advantage for successful firms and/or newly established ones. Technological platforms therefore become an elective tool for engaging with society, both for the economic actors who manage them and for platform-dependent entrepreneurs who use them to increase their ability to stay in tune with the public.
2021
978-3-030-80839-6
978-3-030-80840-2
The Role of Technological Platforms in Co-creating Symbiotic Relationships Between Firms and Society / Testa, P.; Cantone, L.; Cantone, G. F.; Kandampully, J.. - 266:(2021), pp. 89-96. [10.1007/978-3-030-80840-2_9]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11588/908495
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