MELE, CRISTINA
MELE, CRISTINA
DIPARTIMENTO DI ECONOMIA, MANAGEMENT, ISTITUZIONI
Sense-making. La nuova economia del valore: La nuova economia del valore
2014 Rullani, E.; Sebastiani, R.; Corsaro, D.; Mele, Cristina
Dimensioni cognitive e relazionali nell’innovazione di prodotto: analisi teorica ed evidenza empirica
2001 Mele, Cristina
Moving towards a service logic: ten proposition abut value creation, the market offering and marketing
2008 Mele, Cristina; Stampacchia, Paolo
5TH Workshop on interpretive consumer research
2009 Mele, Cristina
Service Science, S-D Logic and network theory: Integratig the perspectives for a new research agenda
2009 Gummesson, E.; Mele, Cristina; Polese, F.
Value Innovation in B2B: Learning, Creativity, and the Provision of Solutions within Service-Dominant Logic
2009 Mele, Cristina
Il senso della service-dominant logic
2014 Mele, Cristina
L’impresa value creator: TQM e competence management. Il caso ABB
2002 Colurcio, M; Mele, Cristina
The 3 pillars of Naples Forum
2012 Gummesson, E.; Mele, Cristina; Polese, F.
Introduction to the Special Section on the 2013 Naples Forum on Service: From Traditional Pillars to Future Research Avenues
2014 Jim, Spohrer; Mele, Cristina; Francesco, Polese
Resource-based view and Service-Dominant logic: similarities, differences, and further advances
2010 Mele, Cristina; DELLA CORTE, Valentina
Value innovation and creativity in B2B: NPD and NSD within service-dominnat logic
2007 Mele, Cristina
The 2011 Naples forum on service - service-dominant logic, network & system theory and service science: integrating three perspectives for a new service agenda
2011 E., Gummesson; Mele, Cristina; F., Polese
Addressing complexity and taking a systemic view in service research
2014 Gummesson, E.; Mele, Cristina; Polese, F.
The Naples Forum on Service: What’s Ahead in Service?
2012 Gummesson, E.; Mele, Cristina; Polese, F.
Quality System and ISO 9000: evidences from small and medium enterprises in the South of Italy
1999 Mele, Cristina; Colurcio, Maria
Product Innovation and Organizational Learning: The Flexible Packaging Sector in Italy
1998 Mele, Cristina; Carano, G.
Marketizing
2012 Mele, Cristina; Pels, J.; Storbacka, K.
Value and networks as cornerstones of the marketing disciplines
2010 Gummesson, E.; Mele, Cristina; Polese, F.
Quality management in Italian firms: what’s its role in developing a market-oriented firm?
2002 Mele, Cristina