MELE, CRISTINA
MELE, CRISTINA
DIPARTIMENTO DI ECONOMIA, MANAGEMENT, ISTITUZIONI
La co-creación de valor en el comercio minorista: Una aplicación a la distribución del mueble
2011 L., Andreu Simo; I., Sánchez García; Mele, Cristina
The 2011 Naples forum on service - service-dominant logic, network & system theory and service science: integrating three perspectives for a new service agenda
2011 E., Gummesson; Mele, Cristina; F., Polese
Matching for mutual value creation
2010 Mele, Cristina
Service Logic and Value Creation
2008 Stampacchia, Paolo; Mele, Cristina
“Service logic and extra value proposition”
2008 Stampacchia, Paolo; Mele, Cristina
Service innovation as a process of sense-making
2013 Mele, Cristina; Sebastiani, R.; Corsaro, D.
Service Dominant logic, Networks & Systems Theory and Service Science: integrating three perspective for a new service agenda
2013 Mele, Cristina; Gummesson, E.; Polese, F.
A Framework Relating Total Quality Management to Marketing on a Resource-Based Perspective
1999 Mele, Cristina
Some remarks about seminar subject
1997 Mele, Cristina
Total Quality Management e ISO 9000: alcune evidenze empiriche
2000 Mele, Cristina; Colurcio, Maria
The three pillars of the ‘the 2013 Naples Forum on Service’
2013 Gummesson, E.; Mele, Cristina; Polese, F.
Development of quality and management by processes: the case the University of Naples
2000 Stampacchia, Paolo; Mele, Cristina; Colurcio, Maria
Sense-making. La nuova economia del valore: La nuova economia del valore
2014 Rullani, E.; Sebastiani, R.; Corsaro, D.; Mele, Cristina
Dimensioni cognitive e relazionali nell’innovazione di prodotto: analisi teorica ed evidenza empirica
2001 Mele, Cristina
Integrating the three pillars: S-D Logic, Network & Systems theory and Service Science: Integrating the perspectives for a new research agenda
2011 Mele, Cristina
Moving towards a service logic: ten proposition abut value creation, the market offering and marketing
2008 Mele, Cristina; Stampacchia, Paolo
5TH Workshop on interpretive consumer research
2009 Mele, Cristina
Marketing e qualità per la creazione di customer value
2003 Mele, Cristina
Service Science, S-D Logic and network theory: Integratig the perspectives for a new research agenda
2009 Gummesson, E.; Mele, Cristina; Polese, F.
Value Innovation in B2B: Learning, Creativity, and the Provision of Solutions within Service-Dominant Logic
2009 Mele, Cristina