Resource-based view and Service-Dominant logic: similarities, differences, and further advances

The present work aims at comparing resource-based theory (RBT) and service-dominant logic (S-D logic). We analyse the two approaches to gain new perspective on markets, firms and networks. The purpose is to earn a deeper understanding of the two approaches and their possible interdependencies not trying to reduce multiplicity and complexity but to move on a higher level of abstraction In order to do so first we analyse RBT and S.D logic with their relative evolutionary paths. Then we compare RBT and S-D logic in terms of i) a general profile, ii) the role of resources, and iii) the conceptualization of value. This analysis is preparatory to further advances: a framework is proposed, as a basis for theoretical development in marketing and management.