The Naples Forum on Service: What’s Ahead in Service?

The Naples Forum is focused on the “3 Pillars of Service”: S-D logic, network and systems theory, and service science. The Pillars are catching the imagination of scholars and practitioners worldwide as viable efforts to improve service and service systems to the benefit of all society. The Pillars are supportive to each other and they should be seen in this integrative spirit, all in line with network and systems thinking. S-D logic transforms the divides between goods/services and suppliers/customers into value propositions, resource integration, and co-created service. Service science attempts to provide more efficient and innovative service systems with user value in focus. They foster the development of a new logic of service, and require methodologies that address complexity, context, the whole and the parts. The integrative approach further strives to bridge the gap between service theory and service practice.