This chapter aims to depict how smart technologies are shaping new cultural service experiences in which innovative offerings are based on the cultural content of an artwork partnered with usage in a new immersive context to favour the satisfaction of latent needs and innovation in service provision. We conducted narrative interviews using the Event-Based Narrative Interview Technique (EBNIT). The interviews explore the challenges people encounter in their service experience and their innovative ideas about how these challenges could be solved. The results provide evidence about how technology influences the cultural service experience as an outcome of multi-level interactions taking place in a nested and interconnected context. Moreover, this chapter gives practitioners suggestions on additional elements to be considered in designing innovative visiting experiences.

Cultural service experiences and smart technologies / RUSSO SPENA, Tiziana; Amitrano, CRISTINA CATERINA; Tregua, Marco; Bifulco, Francesco. - (2016), pp. 65-82.

Cultural service experiences and smart technologies

RUSSO SPENA, TIZIANA;AMITRANO, CRISTINA CATERINA;TREGUA, MARCO;BIFULCO, FRANCESCO
2016

Abstract

This chapter aims to depict how smart technologies are shaping new cultural service experiences in which innovative offerings are based on the cultural content of an artwork partnered with usage in a new immersive context to favour the satisfaction of latent needs and innovation in service provision. We conducted narrative interviews using the Event-Based Narrative Interview Technique (EBNIT). The interviews explore the challenges people encounter in their service experience and their innovative ideas about how these challenges could be solved. The results provide evidence about how technology influences the cultural service experience as an outcome of multi-level interactions taking place in a nested and interconnected context. Moreover, this chapter gives practitioners suggestions on additional elements to be considered in designing innovative visiting experiences.
2016
9788838675379
Cultural service experiences and smart technologies / RUSSO SPENA, Tiziana; Amitrano, CRISTINA CATERINA; Tregua, Marco; Bifulco, Francesco. - (2016), pp. 65-82.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11588/680104
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