This paper aims to provide insights into consumer motivational systems and their relations with fair trade product purchasing behavior. In order to pursue this goal, the effectiveness of two alternative approaches, proposed in the literature and tested in Belgium and Germany, were formally assessed in Italy. The two sets of scales were tested for predicting purchasing behavior by using a sample of Italian consumers. Although both sets of scales showed good internal reliability and statistical evidence of behavioral predictive validity, one of the two sets under assessment is able to depict actual behavior in much greater depth than the other.
Fair Trade Attitudes and Consumer Behavior in Italy: a comparative analysis of two attitudinal scales / DEL GIUDICE, Teresa; Verneau, Fabio; Amato, Mario; Panico, Teresa; CARACCIOLO di TORCHIAROLO, Francesco. - (2015), pp. 237-250. (Intervento presentato al convegno CAP 2014-2020: Scenarios for European Agri-Food and Rural Systems tenutosi a Benevento nel 18-20 settembre 2014).
Fair Trade Attitudes and Consumer Behavior in Italy: a comparative analysis of two attitudinal scales
DEL GIUDICE, TERESA;VERNEAU, FABIO;PANICO, TERESA;CARACCIOLO di TORCHIAROLO, FRANCESCO
2015
Abstract
This paper aims to provide insights into consumer motivational systems and their relations with fair trade product purchasing behavior. In order to pursue this goal, the effectiveness of two alternative approaches, proposed in the literature and tested in Belgium and Germany, were formally assessed in Italy. The two sets of scales were tested for predicting purchasing behavior by using a sample of Italian consumers. Although both sets of scales showed good internal reliability and statistical evidence of behavioral predictive validity, one of the two sets under assessment is able to depict actual behavior in much greater depth than the other.File | Dimensione | Formato | |
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Proceedings SIDEA 2014 Fair Trade.pdf
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