Innovation ecosystem perspectives: featuring social and material landscape of innovation.

This chapter aims to discuss the recent ecosystem perspectives on innovation by analysing in depth the social and technology interplay that shapes actors’ interactions for innovation. Grounded in the service ecosystem approach, the analysis provides a framework to address innovation in the new complexity of a social interconnected and technology-based context. The chapter suggested that service ecosystem conceptualisations and socio-materiality inform each other to provide a better understanding of the nature of innovation in a complex technology- based ecosystem (Lusch and Nambisan, 2015). Drawing on a dynamic view of a service ecosystem, the chapter stressed that both institutions and technologies are a driving force in shaping how actors interact and how practices are enacted to create something new and better. This representation provides new avenues for decision makers and practitioners to tackle topical challenges in cultural heritage business