Resource integration management in networks' value creation. An empirical analysis of high quality tourist offer in Southern Italy

The new competitive environment has generated an increasing recourse to cooperation in tourism, almost aimed at local development (Beccatini, 1991; Putman, 1993; Cappellin, 1998). Particularly, the paper will value the strategic elasticity and flexibility degree in inter-firms networks, and the advantage of taking part to a network, also in terms of systemic resources and competences (Gulati, Nohria, Zaheer, 2000; Gulati, 2007). This overview, starting from the typical resource-based theory (Barney, 1991) setting, is also its progress, because it gets reference to both “owned or controlled” resources and competences (Wernerfelt, 1984; Barney, 2002) by firms and to those anyway “available” for firms involved in a network (networks interactions and relationships). This is with the aim of developing offers able to create a higher total value than individual one, in a continuous interactive relationship with clients.