This paper investigates the role of learning and creativity in enhancing the practice of co-creating service innovation. The analysis focuses on the contributions of both the network of social relationships and technological support. We identify four categories of practices: 1) engaging, 2) exploring, 3) exploiting and 4) orchestrating. By adopting a practice-based approach, service innovation results from ongoing creative and learning practices within web-based environments
Creativity and learning in the practices of service innovation / RUSSO SPENA, Tiziana; Mele, Cristina. - (2013), pp. 58-73.
Creativity and learning in the practices of service innovation
RUSSO SPENA, TIZIANA;MELE, CRISTINA
2013
Abstract
This paper investigates the role of learning and creativity in enhancing the practice of co-creating service innovation. The analysis focuses on the contributions of both the network of social relationships and technological support. We identify four categories of practices: 1) engaging, 2) exploring, 3) exploiting and 4) orchestrating. By adopting a practice-based approach, service innovation results from ongoing creative and learning practices within web-based environmentsFile in questo prodotto:
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