“Can coopetition be source of competitive advantage? The case of tourism industry in Southern Italy”..

.Contributions on competitive strategy and advantage have been long concentrated on the single firm. In Europe small and medium enterprises still prevail, business districts are widespread and rivals are called to cooperate, in order to face the global context. Inter-firm collaboration seems to be the main path to survive and compete. Literature has more concentrated on the reasons for success of strategic alliances and networks even if many of them fail or do not take off. In the light of relational view and the absorptive capacity approach, the paper tries to verify whether coopetiton, can be, through the relations that generates, source of competitive advantage or rather of disadvantage. Theoretical hints are tested empirically on a sample of firms in Italy operating in tourism industry.