The effect of the Internet and e-commerce on industry competition has been widely discussed in economic-managerial literature. The aim of the resarch is to analyze the influence of e-commerce on the transformation of the industrial structure and competition in a regulated market, that of Italian sports betting. This market, because the effect of a process of legalization of on-line sports betting that started in 2006, has been interested by a continuous shift of purchases of sport bets, ranging from the traditional sales channels to digital ones. This has contributed in creating an on-line gambling sector among the most developed and consolidated in the world.
The Impact of The Internet on Market Dynamics in the Sports Betting Sector in Italy / Calvosa, Paolo. - (2025). ( XXI puntOorg En attendant... International Conferences University of Genova Aula Magna, Via Balbi 2 16126 - Genova Thursday, 22nd Friday, 23th May 2025).
The Impact of The Internet on Market Dynamics in the Sports Betting Sector in Italy
Paolo calvosa
2025
Abstract
The effect of the Internet and e-commerce on industry competition has been widely discussed in economic-managerial literature. The aim of the resarch is to analyze the influence of e-commerce on the transformation of the industrial structure and competition in a regulated market, that of Italian sports betting. This market, because the effect of a process of legalization of on-line sports betting that started in 2006, has been interested by a continuous shift of purchases of sport bets, ranging from the traditional sales channels to digital ones. This has contributed in creating an on-line gambling sector among the most developed and consolidated in the world.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
