Exploring food delivery app adoption: Corporate social responsibility and perceived product risk's influence

This study examines factors influencing consumer adoption of food delivery apps during and after the COVID-19 pandemic, focusing on the role of perceived product risk and sustainability alongside traditional behavioral predictors. Using the Theory of Planned Behavior extended with perceived product risk and sustainability compo- nents, the study employs a quantitative survey approach to assess consumer atti- tudes and intentions regarding food delivery app usage via PLS-SEM. Subjective norms strongly predict the intention to use food delivery apps, while perceived prod- uct risk and sustainability concerns negatively influence adoption. This indicates that consumers valuing social and environmental issues are less likely to use these apps. This research offers a novel perspective by integrating perceived product risk and sustainability into the study of food delivery app adoption, enriching the existing lit- erature, and providing insights on consumer behavior in the digital marketplace.