Creative Culture-Led Strategies for Sustainable Innovations: The Multidimensional Valorisation Project of the Pioppi Living Museum of the Sea, Italy

The role of eco-museums, and public aquariums, as cultural attractors and generators of socio-economic impact on the territories and communities in which they operate, shows how the analysis and comparison of the various European experiences highlight the modernity of Anton Dohrn’s ideas and the creative strategies that have determined the virtuous reactions triggered in other contexts. The reinterpretation and application of the proposed innovation strategies were reinterpreted in the management of the Museo Vivo del Mare in Pioppi (Pollica, Salerno, Italy), set in the Italian context of public aquariums and eco-museums strongly linked to their territorial dimension. The decision-making process developed in this study allowed the identification of policies, approaches, and tools for the maximisation of the cultural impact of multidimensional valorisation processes. Implementing Multi-Criteria Analysis (MCA) techniques, it was possible to identify the preferable scenario and outline the corresponding development strategy.