Rafforzare i processi decisionali nella Pubblica amministrazione: la percezione dei dipendenti pubblici del ruolo dei social media

This paper explores the effectiveness of implementing and using digital platforms in the public sector, with a specific focus on the role that social media can play in improving public decision-making processes and the quality of public services. We used a structured questionnaire to ask Italian public employees about the potential of, and critical issues around, social media use in the public sector. Logistic regression analysis was used to analyze the data. The paper has two main objectives. From a theoretical point of view, this paper enriches the literature on the use of new technologies in the public sector, expanding the discussion regarding organizational changes generated by the ongoing digital transformation and decision-making processes in public administration. Secondly, the paper highlights the key aspects that influence the effectiveness and usefulness of social media in decision-making and the impact they have on public services offered to citizens, and thus provides valuable reflections on the managerial levers to be used for practical implementation in the public context.