This paper discusses the role that statistical machine translation (SMT) can play in the development of cross-border EU e-commerce,by highlighting extant obstacles and identifying relevant technologies to overcome them. In this sense, it firstly proposes a typology of e-commerce static and dynamic textual genres and it identifies those that may be more successfully targeted by SMT. The specific challenges concerning the automatic translation of user-generated content are discussed in detail. Secondly, the paper highlights the risk of data sparsity inherent to e-commerce and it explores the state-of-the-art strategies to achieve domain adequacy via adaptation. Thirdly, it proposes a robust workflow for the development of SMT systems adapted to the e-commerce domain by relying on inexpensive methods. Given the scarcity of user-generated language corpora for most language pairs, the paper proposes to obtain monolingual target-language data to train language models and aligned parallel corpora to tune and evaluate MT systems by means of crowdsourcing.

Enhancing Cross-border EU E-commerce through Machine Translation: Needed Language Resources, Challenges and Opportunities

Gaspari F;
2016

Abstract

This paper discusses the role that statistical machine translation (SMT) can play in the development of cross-border EU e-commerce,by highlighting extant obstacles and identifying relevant technologies to overcome them. In this sense, it firstly proposes a typology of e-commerce static and dynamic textual genres and it identifies those that may be more successfully targeted by SMT. The specific challenges concerning the automatic translation of user-generated content are discussed in detail. Secondly, the paper highlights the risk of data sparsity inherent to e-commerce and it explores the state-of-the-art strategies to achieve domain adequacy via adaptation. Thirdly, it proposes a robust workflow for the development of SMT systems adapted to the e-commerce domain by relying on inexpensive methods. Given the scarcity of user-generated language corpora for most language pairs, the paper proposes to obtain monolingual target-language data to train language models and aligned parallel corpora to tune and evaluate MT systems by means of crowdsourcing.
978-2-9517408-9-1
File in questo prodotto:
File Dimensione Formato  
PDFsam_merge.pdf

Riservato

Dimensione 328.89 kB
Formato Adobe PDF
328.89 kB Adobe PDF   Visualizza/Apri   Richiedi una copia

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11588/894242
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact