Described as a populist, anti-system party, a post-politics movement, the M5s in 2018 became the most-voted party and the majority stakeholder in the Italian government. This chapter explores the structured and unstructured constituency communication of the M5s analysing the roles played by the individual representatives in the various arenas, and the communicative space they occupy in social media. An important dimension of analysis concerns the contribution of constituency communication to the construction of the ‘party-in-public-office’ through a narrative that strengthens the government’s popularity and support. The chapter is based on empirical data gathered from social media as used by M5s parliamentarians and analysed using an approach combining online behaviour tracking and key performance indicator analysis.
The Party-Hive: The Constituency Communication of the M5s / DE ROSA, Rosanna. - (2022), pp. 73-113.
The Party-Hive: The Constituency Communication of the M5s
Rosanna De Rosa
Writing – Original Draft Preparation
2022
Abstract
Described as a populist, anti-system party, a post-politics movement, the M5s in 2018 became the most-voted party and the majority stakeholder in the Italian government. This chapter explores the structured and unstructured constituency communication of the M5s analysing the roles played by the individual representatives in the various arenas, and the communicative space they occupy in social media. An important dimension of analysis concerns the contribution of constituency communication to the construction of the ‘party-in-public-office’ through a narrative that strengthens the government’s popularity and support. The chapter is based on empirical data gathered from social media as used by M5s parliamentarians and analysed using an approach combining online behaviour tracking and key performance indicator analysis.File | Dimensione | Formato | |
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