The explosion of platform social data as digital secondary data, collectible through sophisticated and automatized query systems or algorithms makes it possible to accumulate huge amounts of dense and miscellaneous data. The challenge for social researchers becomes how to extract meaning and not only trends in a quantitative as well as in a qualitative manner. Through the application of a digital mixed content analysis perspective to data analysis, in this contribution, the author will present the potentiality of a hybrid digitalized approach to social content. This perspective should be seen as an applied example of organizing a framework to guide the application of integrated methods of content analysis (quantitative and qualitative) but also integrated objects of analysis (individuals, relationships, and digital actions) on digital platform social data, and to address their varied nature.

Digital mixed content analysis on digital platform social data: The revival of a research technique and its declination between mixed and digital methods / Punziano, Gabriella. - (2021), pp. 346-356. [10.4018/978-1-7998-8473-6.ch021]

Digital mixed content analysis on digital platform social data: The revival of a research technique and its declination between mixed and digital methods.

Gabriella Punziano
2021

Abstract

The explosion of platform social data as digital secondary data, collectible through sophisticated and automatized query systems or algorithms makes it possible to accumulate huge amounts of dense and miscellaneous data. The challenge for social researchers becomes how to extract meaning and not only trends in a quantitative as well as in a qualitative manner. Through the application of a digital mixed content analysis perspective to data analysis, in this contribution, the author will present the potentiality of a hybrid digitalized approach to social content. This perspective should be seen as an applied example of organizing a framework to guide the application of integrated methods of content analysis (quantitative and qualitative) but also integrated objects of analysis (individuals, relationships, and digital actions) on digital platform social data, and to address their varied nature.
2021
9781799884736
Digital mixed content analysis on digital platform social data: The revival of a research technique and its declination between mixed and digital methods / Punziano, Gabriella. - (2021), pp. 346-356. [10.4018/978-1-7998-8473-6.ch021]
File in questo prodotto:
File Dimensione Formato  
Digital-Mixed-Content-Analysis-on-Digital-Platform-Social-Data_-The-Revival-of-a-Research-Technique-and-Its-Declination-Between-Mixed-and-Digital-Methods (2).pdf

solo utenti autorizzati

Tipologia: Versione Editoriale (PDF)
Licenza: Copyright dell'editore
Dimensione 571.45 kB
Formato Adobe PDF
571.45 kB Adobe PDF   Visualizza/Apri   Richiedi una copia

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11588/856428
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact