Partial least squares. Modeling for studying social issues.

PLS-PM is one of the methods from the broad family of PLS techniques. Also known as the PLS approach to Structural Equation Modeling (SEM), it can be used to model theoretical concepts through constructs and connect these constructs via a structural model to study their relationships. Originally developed by Herman Wold to analyze high-dimensional data in a low-structure environment, PLS-PM has become a widely used variance- based estimator for SEM over the past decade. Consequently, PLS-PM has been applied, both in various fields of business administration research such as strategy, marketing, operations management, human resource management, tourism, both in social science researches to measure very complex phenomena like poverty, progress, wellbeing. The objective of this book is on the one hand to emphasize the basic concepts and some recent developments of the PLS-PM method, and on the other hand to present some realworld application of the PLS-PM method in social in science fields.