Real estate investment choices and decision support systems

The evaluation of real estate assets is currently one of the main focal points addressed by territorial marketing strategies, with the view of developing high-performing or competitive cities. Given the complexity of the driving forces that determine the behavior of actors in a real estate market, it is necessary to identify a priori the factors that determine the competitive capacity of a city, to attract investments. The decision support system allows taking into account the key factors that determine the “attractiveness” of real estate investments in competitive urban contexts. This study proposes an integrated complex evaluation model that is able to map out and encapsulate the multidimensional spectrum of factors that shape the attractiveness of alternative real estate options. The conceptual–methodological approach is illustrated by an application of the model to a real-world case study of investment choice in the residential sector of Naples.