Sustainable Tourism in Campania Region: Statistical Analysis and Metrics for the Development of Tourist Destinations

This paper deals with the issue of the sustainable tourism in Campania region and its touristic offer in the four territorial clusters: art cities, marine, thermal and hilly locations. In the paper it is pointed out that the way the regional authorities incentivize or assist touristic firms to diversify into tourism may have implications for sustainability. In this work we measured the potential of tourism by the aggregation of 11 indicators. In this study was estimated by the Global Tourism Index (G) for the region and for the four territorial areas (cluster), obtained from the combination of structural variables (number of accommodation facilities and of beds) and of flows (arrivals and presences) registered in Campania tourism. Finally, some emerging territorial strategies are proposed for the integrated development of a tourist system in the Campania Region. That is, the tourist destinations and the territorial brand. The final aim of this research is to develop and test a new Global Index for evaluating the sustainable development in tourism industry context to address the integration of social, economic, and ecological elements of sustainable development.