Influence of some parameters on visiting style classification in a cultural heritage case study

A smart system for a cultural exhibition, generally, has the ability to infer interests of users and to track the propagation of the information into the event. We are interested in analysing and studying the visiting styles of users in a real cultural heritage exhibition, named The Beauty or the Truth. Starting from data that was collected during this exhibition, the interaction between visitors and artworks and the influences of the available technology on their behaviours are studied. Finally, we analyse how the tuning of some parameters on a classification strategy influences the users’ visiting styles. The obtained results have revealed interesting issues also to understand hidden aspects in the data and unattended in the analysis.