Retail Design Objectives and Methods from a Training Activity in Tianjin

The paper wants to describe a didactics methodology to generate culture values in Retail Design. It’s very important in this kind of process the relationship between the store brand and the social need of the host town. Could we integrate social issues within the retail space? This need requires a specific design methodology that can link social needs and local characteristics to integrate them in the commercial space. We used a Design Workshop to test these principles and to introduce a new design methodology. The initiative summarized here was developed with the collaboration of the Department of Architecture of the University of Naples Federico II, the School of Architecture of Tianjin University and Tianjin Academy of Fine Arts, during the Tianjin Design Week 2014. The purpose is to give its contribute to this methodological advancement.