Practices of social-business innovation

This study focuses on social-business innovation as a new integrated approach to address the complexity of the social issue social as well as the business endeavour. The authors set up the following research questions that led empirical study and theoretical contribution: 1) how can we frame social-business innovation? Social-business innovation is not simply a new solution (goods or services) but a service provision of multiple benefits for several actors. It is an enabler of value, wellbeing and viability. In this perspective the study provides evidence of a different way of thinking and acting about problems or opportunities: a process involving reflections with various stakeholders not only on what to do but on how to do. Three practices of doing social-business innovation are addressed: 1) engaging, 2) promoting, and 3) institutionalizing.