This work analyses the motivation leading Tour Operators to start sustainable tourism activities to understand if and how their previous experiences have influenced their approach to torusim. We use a multipole case study methodology , selecting 10TOs, members of AITR and actively selling sustainable and responsible tourism products. The adata gathering topics were focused on how these operators started working in their niche and how they are carrying on their operations.
A case study analysis on the effect of TO’s previous experience and motivations on sustainable tourism activities / Sciarelli, Mauro; Papaluca, Ornella; Tani, Mario. - 1:(2012), pp. 357-377. (Intervento presentato al convegno Competition and Innovation in Tourism: New Challanges in an Uncertain Environment tenutosi a Napoli nel 13-14 settembre 2012).
A case study analysis on the effect of TO’s previous experience and motivations on sustainable tourism activities
SCIARELLI, MAURO;PAPALUCA, ORNELLA;TANI, MARIO
2012
Abstract
This work analyses the motivation leading Tour Operators to start sustainable tourism activities to understand if and how their previous experiences have influenced their approach to torusim. We use a multipole case study methodology , selecting 10TOs, members of AITR and actively selling sustainable and responsible tourism products. The adata gathering topics were focused on how these operators started working in their niche and how they are carrying on their operations.| File | Dimensione | Formato | |
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