On 18 July 2013, the Second Chamber of the Court of Justice handed down its judgment in the Case C-234/12, Sky Italia v. AGCom. According to Italian law, pay-tv broadcasters are subject to a 14% hourly advertising limit and free to air broadcasters are subject to an 18% hourly advertising limit. The Court of Justice was requested to provide a preliminary ruling as to whether Directive 2010/13/EU (the Audiovisual Media Services Directive (AVMSD)) and EU primary law should be interpreted as precluding the Italian asymmetric hourly advertising limits for pay-tv operators.

Court of Justice of the European Union Rules on Italy’s Stricter Hourly Advertising Limits for Pay-Tv Broadcasters

ARENA, AMEDEO
2013

Abstract

On 18 July 2013, the Second Chamber of the Court of Justice handed down its judgment in the Case C-234/12, Sky Italia v. AGCom. According to Italian law, pay-tv broadcasters are subject to a 14% hourly advertising limit and free to air broadcasters are subject to an 18% hourly advertising limit. The Court of Justice was requested to provide a preliminary ruling as to whether Directive 2010/13/EU (the Audiovisual Media Services Directive (AVMSD)) and EU primary law should be interpreted as precluding the Italian asymmetric hourly advertising limits for pay-tv operators.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11588/565475
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