Network & System theory suggestion to service research

Service research appears to be in a creative and constructive momentum, highlighting traces of radical innovation among numerous stimuli as the one suggested by network and systems theories. Service is intrinsically relational by engaging numerous actors within co-creation processes; hence research dealing with the governance and behavior of this dense pattern of relationships may stimulate the valorization of network studies with their prolific traditional mainstreams in management and marketing research. Moreover service is increasingly coupled with the notion of systems and research on ‘service systems’ –composed of heterogeneous entities interacting with a shared goal– is revealing growing interest worldwide