In this paper we introduce a consumer network in the conjoint analysis model as a set of contigous constraints on respondents. We show as the explicative power of Conjoint Analysis Model increases with the joint use of network analysis.
Network Data as Contiguity Constraints in Modeling Preference Data / G., Giordano; Scepi, Germana. - Challenges at the Interface of Data Analysis, Computer Science, and Optimization:(2012), pp. 233-243. [10.1007/978-3-642-24466-7]
Network Data as Contiguity Constraints in Modeling Preference Data
SCEPI, GERMANA
2012
Abstract
In this paper we introduce a consumer network in the conjoint analysis model as a set of contigous constraints on respondents. We show as the explicative power of Conjoint Analysis Model increases with the joint use of network analysis.File in questo prodotto:
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