This research paper aims at analysing the specific features of UN institutional communication online in the light of the recent theoretical concerns of multimodality and genre analysis (Bhatia 1993, 2004; Martin and Christie 1997; Swales 1990, 2004), taking into account the interactive interface and the promotional strategies used in the UN website.
“Make it Happen!” The Promotion of Human Values in the UN Millennium Project / Pennarola, Cristina. - (2009). ( Genre(s) on the Move. Hybridization and Discourse Change in Specialized Communication Università di Napoli Federico II 9-11 dicembre 2009).
“Make it Happen!” The Promotion of Human Values in the UN Millennium Project
PENNAROLA, CRISTINA
2009
Abstract
This research paper aims at analysing the specific features of UN institutional communication online in the light of the recent theoretical concerns of multimodality and genre analysis (Bhatia 1993, 2004; Martin and Christie 1997; Swales 1990, 2004), taking into account the interactive interface and the promotional strategies used in the UN website.File in questo prodotto:
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