The aim of this research is to analyze the theme following a systemic overview, spotting the interaction between tourist and cultural actors, and considering the value creation for the whole destination. The research compares some firm analysis considering the theme.

The world heritage program and its marketing implications / DELLA CORTE, Valentina; Piras, Alessio; Primon, Ornella. - In: STUDI E RICERCHE SOCIO-TERRITORIALI. - ISSN 2037-6340. - STAMPA. - Vol 0:(2010), pp. 261-286.

The world heritage program and its marketing implications

DELLA CORTE, VALENTINA;PIRAS, ALESSIO;PRIMON, ORNELLA
2010

Abstract

The aim of this research is to analyze the theme following a systemic overview, spotting the interaction between tourist and cultural actors, and considering the value creation for the whole destination. The research compares some firm analysis considering the theme.
2010
The world heritage program and its marketing implications / DELLA CORTE, Valentina; Piras, Alessio; Primon, Ornella. - In: STUDI E RICERCHE SOCIO-TERRITORIALI. - ISSN 2037-6340. - STAMPA. - Vol 0:(2010), pp. 261-286.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11588/373660
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