Management in a network context: a new model?

In recent years, business and academy research stress the importance of distribution of supply chain activities among different firms and the role of interaction in the organisation of business models. Using a network perspective, this study proposes an interpretative model of firm management in order to explain the choices and actions in a multidimensional and coopetitive (Brandenburger et al. 1996) dimension of new business environment. This perspective widens the concept of firm management to include inter-firm networks and thus opens new question about the necessity of providing to firms with new tools and models in order to cope with the opportunities and challenges of network competition.