Light transparency and dark practices in E-commerce: how the EC protects on-line users

Regardless of the enthusiasm for spending on-line, security still remains one of the primary concerns for users that find themselves having to make a choice in this very broad reaching internal market. False information and scams on the internet are unfortunately not protected by web safety marks such as QWeb, promoted by the CertiCommerce association and Cisq, quickly become a marque of international renown. In order to therefore bolster on-line purchasing with a transparent, positive perception, the European Commission is concerning itself with providing a sort of general standard, in order to both assure consumers and facilitate further expansion of e-commerce.