The aim of the paper is to analyse the process of value co-creation in a project’ s network. The involvement of several actors (as customers, suppliers and partners) makes this process complex: in a project, value creation does not proceed from bilateral relationships (such as that between a supplier and a customer), rather it proceeds from the multilateral relationships among all the actors involved in the network. The study analyses how the value is co-created in each stage of project’s life-cycle by the several and different actors involved time in time, highlighting value co-creation dynamics. A framework addressing value co-creation in project’s network is then addressed.
Managing value creation within a project. From value delivery sequence to value co-creating network / Mele, Cristina. - ELETTRONICO. - (2008), pp. 1-8. ( Marketing Landscape: a pause for thought. 37th EMAC Conference Brighton, UK 27-30 May 2008).
Managing value creation within a project. From value delivery sequence to value co-creating network
MELE, CRISTINA
2008
Abstract
The aim of the paper is to analyse the process of value co-creation in a project’ s network. The involvement of several actors (as customers, suppliers and partners) makes this process complex: in a project, value creation does not proceed from bilateral relationships (such as that between a supplier and a customer), rather it proceeds from the multilateral relationships among all the actors involved in the network. The study analyses how the value is co-created in each stage of project’s life-cycle by the several and different actors involved time in time, highlighting value co-creation dynamics. A framework addressing value co-creation in project’s network is then addressed.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.


