By analyzing the case of UNGUESS (i.e., an intermediary) and its main interlocutors (i.e., a tester and an organization using the service provided by UNGUESS), this chapter first conceptualizes the process of crowdtesting. Second, incentives for participation in the testing process are examined, along with the impact of crowdtesting on the process of new product development process. Third, the authors derived a series of managerial implications about the role of crowdtesting initiatives in new product development. Last, this chapter presents future research opportunities on crowdtesting initiatives to support the new product development process.
Crowdtesting Initiatives for new Product Development / Vermicelli, Silvia; Grimaldi, Michele; Mignacca, Benito; Strazzullo, Serena; Cricelli, Livio. - 2:(2025), pp. 716-722. [10.1016/B978-0-443-13701-3.00131-6]
Crowdtesting Initiatives for new Product Development
Strazzullo Serena;Cricelli Livio
2025
Abstract
By analyzing the case of UNGUESS (i.e., an intermediary) and its main interlocutors (i.e., a tester and an organization using the service provided by UNGUESS), this chapter first conceptualizes the process of crowdtesting. Second, incentives for participation in the testing process are examined, along with the impact of crowdtesting on the process of new product development process. Third, the authors derived a series of managerial implications about the role of crowdtesting initiatives in new product development. Last, this chapter presents future research opportunities on crowdtesting initiatives to support the new product development process.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
