Retracing digital assumptions in social movements: the Italian case of No Tav

This paper aims to shed light on the key role of digital repertoire in shaping participation forms, challenging internet as a flexible, dynamic, and pervasive platform that transcends reality in terms of sense and relationship construction processes. The research design traces the narration and performance patterns in the last decade of the No Tav movement case study. The work examines the concept of innovation as both an evolving repertoire and a set of users’ practices. The empirical analysis is conducted through digital content analysis using quantitative textual analysis techniques. The research questions aim to understand how activists produce and share knowledge, what mobilization patterns emerge and are enabled by digital media, and how organizational assumptions change due to the digital turn.