Factors and Activities Considered by First Generation Agripreneurs for Agri-Business Sustainable Development: A Study of Haryana, India

The main objective of the present study is to identify the factors and activities considered by first generation agripreneuers in managing agribusiness which plays a vital role in the success and sustainable development of any agribusiness. To accomplish this objective, a factor analysis method was adopted to gather and understand the findings. The data has been gathered from four geographical zones (East zone, West zone, North zone, South zone) of Haryana state comprising 22 districts through a purposive sampling strategy. The major findings of the study highlight that out of seven factors, effective leadership was considered the most important factor with the highest Cronbach value 0.812. It plays significant role in the success of any enterprise by ensuring supportive environment for the workers in agro-industries. Strategic planning was also important because becoming a successful agripreneur requires planning before converting all business activities into action.In addition, all the other factors such as scanning business opportunities, organizing and business activities, prior analysis, and credit facilities all play a vital role in the success of agro-industries.