Oltre le bolle dei filtri e le tribù online. Come creare comunità “estetiche” informate attraverso gli algoritmi

This paper aims at demonstrating how, starting from the aesthetic and playful modalities of social relationship fostered by the Internet, it is possible to overturn the dominant relational patterns imposed by the algorithms of the main players of the digital world like Facebook and Google. If the latter promote the formation of tribal, like-minded communities whose narratives look like the “grand récits” of modern epistemology, the media can go beyond this paradigm by implementing technological and cultural alternatives. In this way, starting from the “social” modalities of spreading information online, it is possible to create well-informed communities open to the confrontation with diversity, overcoming the hyper-emotional and self-referential model produced by the “filter bubbles” and the “echo chambers”.