A GIS-Based Hot and Cold Spots Detection Method by Extracting Emotions from Social Streams

Hot and cold spot identification is a spatial analysis technique used in various issues to identify regions where a specific phenomenon is either strongly or poorly concentrated or sensed. Many hot/cold spot detection techniques are proposed in literature; clustering methods are generally applied in order to extract hot and cold spots as polygons on the maps; the more precise the determination of the area of the hot (cold) spots, the greater the computational complexity of the clustering algorithm. Furthermore, these methods do not take into account the hidden information provided by users through social networks, which is significant for detecting the presence of hot/cold spots based on the emotional reactions of citizens. To overcome these critical points, we propose a GIS‐based hot and cold spot detection framework encapsulating a classification model of emotion categories of documents extracted from social streams connected to the investigated phenomenon is implemented. The study area is split into subzones; residents’ postings during a predetermined time period are retrieved and analyzed for each subzone. The proposed model measures for each subzone the prevalence of pleasant and unpleasant emotional categories in different time frames; with the aid of a fuzzy‐based emotion classification approach, subzones in which unpleasant/pleasant emotions prevail over the analyzed time period are labeled as hot/cold spots. A strength of the proposed framework is to significantly reduce the CPU time of cluster‐based hot and cold spot detection methods as it does not require detecting the exact geometric shape of the spot. Our framework was tested to detect hot and cold spots related to citizens’ discomfort due to heatwaves in the study area made up of the municipalities of the northeastern area of the province of Naples (Italy). The results show that the hot spots, where the greatest discomfort is felt, correspond to areas with a high population/building density. On the contrary, cold spots cover urban areas having a lower population density.