Following consumers’ desires, companies are committing to supply sustainable products on the market. Despite their efforts, the market share of sustainable products remains low. Available literature has provided many possible interpretations without reaching definitive results. This work aims to help bridge this gap by summarizing the main results and providing an original perspective on the factors influencing consumers’ perception of sustainable products, focusing on practical implications. In this paper, an in-depth literature review is conducted to identify factors influencing consumers’ perception of sustainable products. These factors are then classified according to the triple bottom line framework in order to provide a holistic perspective on sustainability, that is also in line with companies’ needs. Findings suggest that the uncertainty of the literature results is caused by the adoption of a partial perspective on sustainability, as most works focus only on one of the sustainability dimensions or consider only one product category. The results show that there are numerous factors that can influence consumer perception across all three sustainability dimensions. Businesses can enhance their marketing and communication efforts by adopting a holistic approach to sustainability. From a practical perspective, this study provides managers with a solid starting point to identify and assess sustainable products’ value in relation to the sustainability dimensions and the characteristics of the target customer segments.

Factors influencing consumers’ perception of sustainable products: a systematic literature review / Cricelli, Livio; Strazzullo, Serena; Mauriello, Roberto. - (2022), pp. 27-27. (Intervento presentato al convegno 8th International Hybrid Conference on Management Studies ICMS-2022 tenutosi a Istanbul (Turchia) nel 11-12 Giugno 2022).

Factors influencing consumers’ perception of sustainable products: a systematic literature review

Livio Cricelli;Serena Strazzullo;Roberto Mauriello
2022

Abstract

Following consumers’ desires, companies are committing to supply sustainable products on the market. Despite their efforts, the market share of sustainable products remains low. Available literature has provided many possible interpretations without reaching definitive results. This work aims to help bridge this gap by summarizing the main results and providing an original perspective on the factors influencing consumers’ perception of sustainable products, focusing on practical implications. In this paper, an in-depth literature review is conducted to identify factors influencing consumers’ perception of sustainable products. These factors are then classified according to the triple bottom line framework in order to provide a holistic perspective on sustainability, that is also in line with companies’ needs. Findings suggest that the uncertainty of the literature results is caused by the adoption of a partial perspective on sustainability, as most works focus only on one of the sustainability dimensions or consider only one product category. The results show that there are numerous factors that can influence consumer perception across all three sustainability dimensions. Businesses can enhance their marketing and communication efforts by adopting a holistic approach to sustainability. From a practical perspective, this study provides managers with a solid starting point to identify and assess sustainable products’ value in relation to the sustainability dimensions and the characteristics of the target customer segments.
2022
9781716922923
Factors influencing consumers’ perception of sustainable products: a systematic literature review / Cricelli, Livio; Strazzullo, Serena; Mauriello, Roberto. - (2022), pp. 27-27. (Intervento presentato al convegno 8th International Hybrid Conference on Management Studies ICMS-2022 tenutosi a Istanbul (Turchia) nel 11-12 Giugno 2022).
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11588/899596
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact