Assessing dimensions of the city’s reputation.

In social psychology, reputation has been studied with reference to different objects (individuals, brands, cities, etc.) and methodologically, measured discerning between its subdimensions. In this article, city reputation is operationally defined, by using the validated City Reputation Indicators scale. This empirical tool is useful to evaluate the separate dimensions of city reputation independently. Data, obtained from a survey administered in the city of Naples, were analysed using the Classification-tree, a non-parametric procedure, widely used in supervised classification. We also used the Spearman rank correlation, in order to assess the degree of association between overall citizen satisfaction and overall city reputation. The classification tree has made possible the identification of the key path which better identifies people considering Naples a city with a good reputation. Furthermore, results also show the main constituents of city reputation.