The existence of a clearly defined hierarchical order in consumer preferences for attributes of dry-cured ham was found. The study highlighted the importance attached to the absence of nitrites; the first attribute in terms of positive utility. Price was considered by many consumers as a signal of product quality. Men show for first time an increasing attention to low-salt content product. High-educated consumers accord their preference to healthy and PDO labelled ham with fewer nitrites.
The thin line between tradition and well-being: Consumer responds to health and typicality attributes for dry-cured ham / Di Vita, G.; Maesano, G.; Zanchini, R.; Barbieri, C.; Spina, D.; Caracciolo, F.; D'Amico, M.. - In: JOURNAL OF CLEANER PRODUCTION. - ISSN 0959-6526. - 364:(2022), p. 132680. [10.1016/j.jclepro.2022.132680]
The thin line between tradition and well-being: Consumer responds to health and typicality attributes for dry-cured ham
Caracciolo F.;
2022
Abstract
The existence of a clearly defined hierarchical order in consumer preferences for attributes of dry-cured ham was found. The study highlighted the importance attached to the absence of nitrites; the first attribute in terms of positive utility. Price was considered by many consumers as a signal of product quality. Men show for first time an increasing attention to low-salt content product. High-educated consumers accord their preference to healthy and PDO labelled ham with fewer nitrites.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
