The existence of a clearly defined hierarchical order in consumer preferences for attributes of dry-cured ham was found. The study highlighted the importance attached to the absence of nitrites; the first attribute in terms of positive utility. Price was considered by many consumers as a signal of product quality. Men show for first time an increasing attention to low-salt content product. High-educated consumers accord their preference to healthy and PDO labelled ham with fewer nitrites.

The thin line between tradition and well-being: Consumer responds to health and typicality attributes for dry-cured ham

Caracciolo F.;
2022

Abstract

The existence of a clearly defined hierarchical order in consumer preferences for attributes of dry-cured ham was found. The study highlighted the importance attached to the absence of nitrites; the first attribute in terms of positive utility. Price was considered by many consumers as a signal of product quality. Men show for first time an increasing attention to low-salt content product. High-educated consumers accord their preference to healthy and PDO labelled ham with fewer nitrites.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11588/889930
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