The existence of a clearly defined hierarchical order in consumer preferences for attributes of dry-cured ham was found. The study highlighted the importance attached to the absence of nitrites; the first attribute in terms of positive utility. Price was considered by many consumers as a signal of product quality. Men show for first time an increasing attention to low-salt content product. High-educated consumers accord their preference to healthy and PDO labelled ham with fewer nitrites.

The thin line between tradition and well-being: Consumer responds to health and typicality attributes for dry-cured ham / Di Vita, G.; Maesano, G.; Zanchini, R.; Barbieri, C.; Spina, D.; Caracciolo, F.; D'Amico, M.. - In: JOURNAL OF CLEANER PRODUCTION. - ISSN 0959-6526. - 364:(2022), p. 132680. [10.1016/j.jclepro.2022.132680]

The thin line between tradition and well-being: Consumer responds to health and typicality attributes for dry-cured ham

Caracciolo F.;
2022

Abstract

The existence of a clearly defined hierarchical order in consumer preferences for attributes of dry-cured ham was found. The study highlighted the importance attached to the absence of nitrites; the first attribute in terms of positive utility. Price was considered by many consumers as a signal of product quality. Men show for first time an increasing attention to low-salt content product. High-educated consumers accord their preference to healthy and PDO labelled ham with fewer nitrites.
2022
The thin line between tradition and well-being: Consumer responds to health and typicality attributes for dry-cured ham / Di Vita, G.; Maesano, G.; Zanchini, R.; Barbieri, C.; Spina, D.; Caracciolo, F.; D'Amico, M.. - In: JOURNAL OF CLEANER PRODUCTION. - ISSN 0959-6526. - 364:(2022), p. 132680. [10.1016/j.jclepro.2022.132680]
The thin line between tradition and well-being: Consumer responds to health and typicality attributes for dry-cured ham / Di Vita, G.; Maesano, G.; Zanchini, R.; Barbieri, C.; Spina, D.; Caracciolo, F.; D'Amico, M.. - In: JOURNAL OF CLEANER PRODUCTION. - ISSN 0959-6526. - 364:(2022), p. 132680. [10.1016/j.jclepro.2022.132680]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11588/889930
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