Climate perplexity: Rural changemakers facing the anthropocene

Climate change is perhaps the greatest challenges that human civilization now faces. To a large extent, attempts at mitigating or addressing climate change are performed by Changemaker ventures: small scale, entrepreneurial ventures that attempt to combine market orientation with social or ecological value-creation. The Changemaker phenomenon is particularly prevalent in the new food economy, where it is driving a fundamental restructuring of rural economies in Europe as well as in Asia and the Americas. But how do market oriented entrepreneurial ventures respond to climate change? Based on six years of interviews and participant observation with Italian rural Changemakers this article suggests that in the absence of collective organization, the Changemaker response to climate change is market by a paralysing perplexity, similar to that of resource-poorer peasants in the South. Without a strong forms of collective solidarity and deliberation the experience of climate change cannot be incorporated within a coherent view of the future. The results can be understood as a ‘weak signal’ that has implications for the study of peasant responses to climate change as well as for theoretical reflexions on the viability of changemaker-style social enterprises in promoting coherent strategies for survival in the Anthropocene.