The digital role in building public profiles of political actors.

The current studies oriented on social and political science suggest approaching this field framing the features shaped on the digital characteristic related to pertinent practices of political actors as the electoral plans and on the online communication styles and strategies. In the middle of the era featured by the permanent electoral campaign and by the personalization of politics held in the better-known platform society, our paper aims to shed light about the planning dynamics and practices held inside and outside the net by those political actors in charge for the local election arena. Which factors related to political networks push individual to run for a political charge? Which are the biographies, the cultural and the local relations with the territories they run for? Which are the differences between political competitors in terms of digital competences needed for campaign communication and promotion?The research design focus on a specific case study shaped on the next election in Naples. By the study of political biographies of the candidates, a framework analysis held on press releases needed to understand the narration of the election and a content analysis conducted on their official online sources (social media and official websites) oriented to comprehend their interactional log, communication flows and relation processes with followers, the present study aims to return a clear model useful to understand the current digital customs adopted by political actors to draw and define their own public profiles.