Cultural organizations, digital Corporate Social Responsibility and stakeholder engagement in virtual museums: a multiple case study. How digitization is influencing the attitude toward CSR

The best presentation of a nation's cultural heritage has been a recurrent theme in the scientific and cultural debate. Few studies, however, have investigated how cultural organizations are influenced by digitization when communicating corporate social responsibility. By adopting a multiple case study approach, we investigated a sample of virtual museums and their digital CSR culture. This study contributes to the literature on CSR effectiveness in cultural organizations, by focusing on how digitization is influencing the attitude toward CSR disclosure, in order to provide suggestions for cultural managers, scholars, policymakers and practitioners alike. More specifically, this paper aims to examine stakeholders' perceptions in digital cultural organizations as a new form of social responsibility. To the best of our knowledge, this is the only study that applies this perspective to the analysis of the digitization process through CSR, currently under way across cultural institutions around the world.