Virtual museums: International strategies and digital innovation management in global competition-an overview

During the early 90s and in the last 30 years, researchers, scholars and professionals focussed their attention on management practices, tools and models referring to arts and cultural heritage organisations (Peacock et al., 1982; Esposito, 2013; Esposito and Ricci, 2015) as well as on the development of new and different organisational forms under pressure from the New Public Management. These studies aimed at analysing, developing and proposing different conceptual and management frameworks within a context characterised by increasing scarcity of financial resources in addition to regulatory complexity. The work aims to achieve the research objectives through an inductive/deductive research method. The purpose of this paper is to provide an analysis of the growing phenomenon represented by the 'Cultural Heritage Management' of archaeological sites, observing and discussing international strategies and innovation management of virtual museums in global competition, supporting users and different generations of users 'accessibility' to services and cultural products.