The Duty of Being Healthy. The Universe of Meanings of “Leisure Time Society”; El deber de estar sanos. El universo de significados de la “sociedad del ocio"

The body is the scenario in which late-modern self can spectacularize his adhesion to the “health project”, a horizon of meaning inaugurated by modernity. The steady improvement of health is socially promoted as superior virtue of the late-modern values hierarchy. The aim of this paper is to investigate the sociological reasons for which the contemporary man builds his identity on the centrality of the aesthetic dimension, a broad horizon that includes not only the obsessive practice of fitness.