Communicative construction site: technological tools improving knowledge for users

In a sector governed by both design creativity and economic efficiency, the challenge is ferrying the technological design of the transformation of sensitive contexts construction site towards "new generation" horizons, where it is feasible starting active processes of participation, integration and communication. While considering all cogent performance categories (security, energy, environment and management), the study focused on visual identity and communication, showing that the use of appropriate tools allows to maximize both the cultural and economic benefits.