On-line ssocial communities are frequently depicted as venues for users’ active participation in various forms of co-production whereas online collaboration seems animated by a sense of fun and the promise of new interactive experiences. This paper aims to reflect on a specific managerial tool, able to engage users in crowdsourcing processes. In particular, we argue that crowdsourcing processes are often grounded in a deep sense of fun among participants and we will explore the role covered by play & fun components, once these are deliberately used as managerial tools to incentive users’ participation.

Play & fun politics: useful tools for engaging social community users? / Mangia, Gianluigi; Cicellin, Mariavittoria; Consiglio, Stefano; Toraldo, MARIA LAURA. - (2014), pp. 1-25. (Intervento presentato al convegno Waves and Winds of Strategic Leadership for Sustainable Competitiveness tenutosi a Valencia nel 4-7 June 2014).

Play & fun politics: useful tools for engaging social community users?

MANGIA, GIANLUIGI;CICELLIN, MARIAVITTORIA;CONSIGLIO, Stefano;TORALDO, MARIA LAURA
2014

Abstract

On-line ssocial communities are frequently depicted as venues for users’ active participation in various forms of co-production whereas online collaboration seems animated by a sense of fun and the promise of new interactive experiences. This paper aims to reflect on a specific managerial tool, able to engage users in crowdsourcing processes. In particular, we argue that crowdsourcing processes are often grounded in a deep sense of fun among participants and we will explore the role covered by play & fun components, once these are deliberately used as managerial tools to incentive users’ participation.
2014
Play & fun politics: useful tools for engaging social community users? / Mangia, Gianluigi; Cicellin, Mariavittoria; Consiglio, Stefano; Toraldo, MARIA LAURA. - (2014), pp. 1-25. (Intervento presentato al convegno Waves and Winds of Strategic Leadership for Sustainable Competitiveness tenutosi a Valencia nel 4-7 June 2014).
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11588/586471
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