This article aims to analyse value co-creation in the context of ethical consumption extending the focus on customers and their relational context. Through a phenomenological study of Altromercato community the paper identifies three different categories of customer named as “trend followers”, “believers” and “supporters”. Each category depicts the profile of participants to the community by their different engagement and awareness. Each profile represents a different path leading customers to co-creation.

Interacting In Social Communities For Social Issues: The Co-Creation Perspective / Tregua, Marco; RUSSO SPENA, Tiziana; Casbarra, Claudia. - (2013), pp. 287-298. (Intervento presentato al convegno QUIS13- The 13th International Research Symposium on Service Excellence in Management tenutosi a Karlstad Sweden nel June 10-13 2013).

Interacting In Social Communities For Social Issues: The Co-Creation Perspective

TREGUA, MARCO;RUSSO SPENA, TIZIANA;CASBARRA, CLAUDIA
2013

Abstract

This article aims to analyse value co-creation in the context of ethical consumption extending the focus on customers and their relational context. Through a phenomenological study of Altromercato community the paper identifies three different categories of customer named as “trend followers”, “believers” and “supporters”. Each category depicts the profile of participants to the community by their different engagement and awareness. Each profile represents a different path leading customers to co-creation.
2013
978-91-7063-506-9
Interacting In Social Communities For Social Issues: The Co-Creation Perspective / Tregua, Marco; RUSSO SPENA, Tiziana; Casbarra, Claudia. - (2013), pp. 287-298. (Intervento presentato al convegno QUIS13- The 13th International Research Symposium on Service Excellence in Management tenutosi a Karlstad Sweden nel June 10-13 2013).
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11588/575353
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact