As for other food products wine is characterized by so called intrinsic attributes, relating to taste, color, aroma, and extrinsic attributes such as labeling information, price, region of origin, brand, packaging. The purchase decision is, therefore, originated by an inferential process which is aimed to assess wine quality from the extrinsic attributes. All the other features can, in fact, be judged only during consumption. This contribution discusses how CUB models can be applied in order to identify: i) fundamental elements which affect purchase decisions, ii) significant similarities and differences in the overall judgements expressed by raters on various attributes, iii) the dependence of ratings from consumers’ profile.

A statistical analysis of consumer perception of wine attributes

CORDUAS, MARCELLA;
2012

Abstract

As for other food products wine is characterized by so called intrinsic attributes, relating to taste, color, aroma, and extrinsic attributes such as labeling information, price, region of origin, brand, packaging. The purchase decision is, therefore, originated by an inferential process which is aimed to assess wine quality from the extrinsic attributes. All the other features can, in fact, be judged only during consumption. This contribution discusses how CUB models can be applied in order to identify: i) fundamental elements which affect purchase decisions, ii) significant similarities and differences in the overall judgements expressed by raters on various attributes, iii) the dependence of ratings from consumers’ profile.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11588/481227
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